Exclusive experiences shouldn't be reserved only for VVIPs, nor should access be granted simply because you possess an enormous wallet. We would love to see multiple tiers of experiences, opportunities, and products being made available based on high levels of knowledge, passion, and engagement too.
This feels so Ick to me and is just dividing our country more and more… soon enough there will be no more middle class, just the haves and have-nots.
Exclusive experiences shouldn't be reserved only for VVIPs, nor should access be granted simply because you possess an enormous wallet. We would love to see multiple tiers of experiences, opportunities, and products being made available based on high levels of knowledge, passion, and engagement too.
Indeed, focusing on and retaining VICs is the way to go, now that the truth about aspirational buyers has become apparent.
Agree. Our sources tell us that Hermès threw 500 events last year (mostly for VIPs), the biggest marketing expense it had.